Starting a business is hard enough, getting customers streaming to your new start up in a world clogged with competition is almost herculean.
But there is no greater entrepreneurial joy than seeing a consistent inflow of customers to your business.
So, how do you achieve this almost superhuman feat, getting customers buying your products or services as soon as your start up its launched?
These 7 strategies have a magical quality to them. They are proven, tested and tried, they will get customers coming to your business in no time;
1. Actively Participate in Facebook Groups.
Facebook is a killer way to network, find new clients and build your business.
Consider joining Facebook groups where your potential clients hang out. For instance, if you’re a graphic designer, join groups geared at people in need of graphic designs, bloggers, startups, etc.
Make your presence felt by being outrageously helpful and answering the questions people ask in the group.
When you do this, the other group members will acknowledge your expertise and will be prompted to check out your profile which should be linked to your business’s Facebook page and website.
2. Create Blog Content Written with Your Ideal Client in Mind.
Probably a prime way of attracting new customers to your business, is to reach out to them the old fashioned way, writing blog posts.
Blog posts targeted at your ideal audience, get them connecting with you faster than any other marketing skill. Because you freely give them interesting content, they will not hesitate trooping to your website.
For example, if you are a stylist, share terrific styling tips on your blog, if you are a copywriter, write a post about how to become a prolific writer, and if you are a web designer, you could probably share some pointers about how to use WordPress.
This will not only get them flooding to your site but will also showcase your expertise. It’s like selling without selling! you market your business without forcing anything on your potential clients.
3. Build an Active Social Media Presence.
The best way to reach out to your clients is to show them a human face. Social Media helps you to do that.
When you sprinkle business into your human posts on Facebook, Twitter, Pinterest, and Instagram, the results are a faithful following. The posts help you to build trust and expand your reach.
Your clients are interested in doing business with real people and coupling your life with your business, will build up that special kind of trust that will motivate them to make deals with you.
As humans we love excitement, because that’s how we connect, social media builds excitement, especially when you include other people.
For example, if you are a photographer feel free to share a photo from a recent wedding you shot, then tag the couple and talk about the experience of shooting their wedding, interested clients pleased with your work will certainly reach out to you.
4. Build Your Email List and Stay in Touch with Your Subscribers.
You should acknowledge the fact that not everyone will look into your social media account or website. So how do you reach out to people who don’t hang out on social media?
Build an email list. People check their email more frequently than social media, the trick is to get them to open your email and read.
An email list and newsletters are primary ways of keeping your business in people’s minds.
Pop up into their inbox with helpful tips and advice, they’ll recall you in the future when looking somebody with your expertise
5. Guest Blog On Other Sites.
Guest blogging allows you to showcase your prowess with someone else’s audience. The intention is to bring more clients to your site.
Search for a blogger with an audience that is interested in what your business is offering and send them an email to see if will allow you to guest post.
When writing on their blog ensure your post links back to your site, include an author biography that mentions your products and services.
6. Pump Up Your SEO.
Work hard on your Search Engine Optimization (SEO) and let Google do the rest for you.
Look for keywords specific to what your business does and pump that SEO. Google will rank you based on this. You will be surprised to find out how Google has the potential to stream in clients interested in your products and services.
7. Focus Your Business On a Specific Audience.
Just like in real life, you can’t be a Jack of all trades trying to satisfy everyone. Specialize by identifying a niche and work towards satisfying that niche.
When you focus on a specific audience, you build trust. Because when people see that you specialize in them, they will most likely trust your knowledge level.
In conclusion these 7 customer building strategies will get customers coming to your start up in no time. Put in the work, get professional help where you can, and watch customer numbers rising!
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