An NPD report has interesting facts. Unit sales of self-help books grew by 11 percent in six years, reaching 18.6 million books in 2019.
Millennials who make up a huge percentage of the US population are behind this phenomenal increase. The Statics reveal that 75% of millennials want to live longer and healthier lifestyles.
To show how committed millennials are to this goal A study named “Generation Travel,” showed 42% of modern-day travelers are “Intrepid Improvers” – People who travel for self-improvement vacations.
These are individuals willing to jump on a plane to seek mental and physical health. They have no problem spending their money on anything that improves their lives.